Recently, Crunchy from Crunchy Carpets invited me to a networking event called “Harnessing the Power of Digital Mums”. I jumped at the opportunity to meet more Vancouver Mom bloggers, as well as revisit with some of the lovely ladies I previously met a few weeks ago at the Mapleleaf roundtable event.
Digital Mum was hosted by Jeanette of Limelite PR – “a boutique public relations firm that connects brands and organizations with moms and families across Canada and the USA.” The fun event took place at Opus Hotel, a boutique hotel located in Yaletown, a beautiful section of downtown Vancouver.
Pictures along the seawall in Yaletown
Digital Mum was hosted by Jeanette of Limelite PR – “a boutique public relations firm that connects brands and organizations with moms and families across Canada and the USA.” The fun event took place at Opus Hotel, a boutique hotel located in Yaletown, a beautiful section of downtown Vancouver.
Pictures along the seawall in Yaletown
Opus Hotel & Lobby
Opus Hotel is located close to the water, shops, and restaurants in Yaletown (322 Davie Street). When I lived downtown I probably walked by this hotel a hundred times but this was my first time inside.
We started things off with wine, mingling and appetizers (in no particular order, I think ;-)
The Wine
We started things off with wine, mingling and appetizers (in no particular order, I think ;-)
The Wine
I enjoyed a glass of the Mission Hill 2007 Reserve Cabernet Sauvignon from the Okanagan Valley in British Columbia.
The Mingling
And the appetizers
I’ve recently realized I like taking pictures of food. It feels like I’m having the food twice without all the calories ;-)
The Digital Mom event brought together PR professionals and marketers with some of Vancouver’s Mom Bloggers, and provoked a lot of great discussion. It is wonderful how much you can learn from listening to everyone so I thought I would share this event in case any of you are interested.
Some of the interesting comments I noted that were said about Mom Bloggers is that they are a group to watch because they can blog at home, when and how they want. They write with emotion and personality. Moms generally speaking are record keepers for the family and the ones that stay in touch. In a sense a Mom’s blog is often a family’s diary. Moms hold a lot of economic power in a 2.1 billion dollar industry.
There was a panel of 4 Vancouver Mom Bloggers which included: earnestgirl, strocel, survival4moms, and crunchycarpets.
The Digital Mom event brought together PR professionals and marketers with some of Vancouver’s Mom Bloggers, and provoked a lot of great discussion. It is wonderful how much you can learn from listening to everyone so I thought I would share this event in case any of you are interested.
Some of the interesting comments I noted that were said about Mom Bloggers is that they are a group to watch because they can blog at home, when and how they want. They write with emotion and personality. Moms generally speaking are record keepers for the family and the ones that stay in touch. In a sense a Mom’s blog is often a family’s diary. Moms hold a lot of economic power in a 2.1 billion dollar industry.
There was a panel of 4 Vancouver Mom Bloggers which included: earnestgirl, strocel, survival4moms, and crunchycarpets.
There were many topics that were discussed, one of which was what things marketers need to improve on. One thing I heard repeated was many of the bloggers wanted companies to take the time to get to know them. I think this is probably true in much of sales. They want companies to have an honest conversation with them. On the flip side, humorously and also very true is that bloggers can improve by getting back to emails. A lot of times emails go unanswered in the beautiful chaos of it all.
There is a lot of ambiguity when it comes to bringing together agencies and bloggers. There is no set of standards, or borders, and when it comes down to it blogs are as unique as individuals so there is a lot to be learned about how to handle it all.
I think Erica said it best when she stated the best way for bloggers to handle being approached by companies is to “know yourself ...and figure out what you believe in.” Attending the event was a great learning opportunity for me, and it got my wheels turning about a lot of things I have not given much thought to before.
My favorite message from the Mom bloggers was how extremely important the readers are to each of them and that they don’t take it lightly that they are trusted for their opinion. Blogging with integrity, keeping it real and honest are top priorities.
Question of the day:
Would you say you know yourself, you’re figuring it out as you go, or do you think you fall somewhere in-between?
There is a lot of ambiguity when it comes to bringing together agencies and bloggers. There is no set of standards, or borders, and when it comes down to it blogs are as unique as individuals so there is a lot to be learned about how to handle it all.
I think Erica said it best when she stated the best way for bloggers to handle being approached by companies is to “know yourself ...and figure out what you believe in.” Attending the event was a great learning opportunity for me, and it got my wheels turning about a lot of things I have not given much thought to before.
My favorite message from the Mom bloggers was how extremely important the readers are to each of them and that they don’t take it lightly that they are trusted for their opinion. Blogging with integrity, keeping it real and honest are top priorities.
Question of the day:
Would you say you know yourself, you’re figuring it out as you go, or do you think you fall somewhere in-between?
