Digital Mum was hosted by Jeanette of Limelite PR – “a boutique public relations firm that connects brands and organizations with moms and families across Canada and the USA.” The fun event took place at Opus Hotel, a boutique hotel located in Yaletown, a beautiful section of downtown Vancouver.
Pictures along the seawall in Yaletown
We started things off with wine, mingling and appetizers (in no particular order, I think ;-)
The Digital Mom event brought together PR professionals and marketers with some of Vancouver’s Mom Bloggers, and provoked a lot of great discussion. It is wonderful how much you can learn from listening to everyone so I thought I would share this event in case any of you are interested.
Some of the interesting comments I noted that were said about Mom Bloggers is that they are a group to watch because they can blog at home, when and how they want. They write with emotion and personality. Moms generally speaking are record keepers for the family and the ones that stay in touch. In a sense a Mom’s blog is often a family’s diary. Moms hold a lot of economic power in a 2.1 billion dollar industry.
There was a panel of 4 Vancouver Mom Bloggers which included: earnestgirl, strocel, survival4moms, and crunchycarpets.
There is a lot of ambiguity when it comes to bringing together agencies and bloggers. There is no set of standards, or borders, and when it comes down to it blogs are as unique as individuals so there is a lot to be learned about how to handle it all.
I think Erica said it best when she stated the best way for bloggers to handle being approached by companies is to “know yourself ...and figure out what you believe in.” Attending the event was a great learning opportunity for me, and it got my wheels turning about a lot of things I have not given much thought to before.
My favorite message from the Mom bloggers was how extremely important the readers are to each of them and that they don’t take it lightly that they are trusted for their opinion. Blogging with integrity, keeping it real and honest are top priorities.
Question of the day:
Would you say you know yourself, you’re figuring it out as you go, or do you think you fall somewhere in-between?